THE ARRIVALS® + MAAP /
Lead the concept development and delivery of all brand campaigns and collaborations for The Arrivals®. Working hand-in-hand with design, creative, ecommerce, and marketing, we aim to create high-impact integrated marketing campaigns that deepen the emotional connection with our existing community, while unlocking top-of-funnel brand awareness across digital and physical touch points.
SCOPE DETAILS /
Partnership Development
Creative Concept & Brand Strategy
Design & Development
Creative Production
Campaign Strategy
Launch Strategy
Social Impressions: 9,000,000
Media Impressions: 8,000,000
Traffic: 56,600
PRESS /
HighSnobiety: Caution, will cause cyclist envy. Link
EnduranceBiz: Adventure Spirit in MAAP + The Arrivals. Link
AcquireMag: Collection is build for the extreme. Link
ART DIRECTION + ECOMM /
Create and lead The Arrivals® “CreativeLab” an in-house team of graphic designers, photographers, and creative producers responsible for the seasonal development and deployment of all digital content. Lead the creative, collection styling, and art direction for The Arrivals® seasonal e-commerce shoots. Incorporation of video elements to dimensionalize web experience.
SCOPE DETAILS /
Team Developement
Design and Process Standards
Creative Direction
Styling + Art Direction
Post Production
LINKS /
https://thearrivals.com/collections/woman
https://thearrivals.com/collections/man
AW2022 / SYNESTHESIA
AW22 / E-COMMERCE
WORKS︎