THE ARRIVALS® Popup Series /
Leveraging experience as an architect, creative strategist, and designer: lead the concept, design, development, and deployment of The Arrivals annual NYC popup. Launch of space garnered endemic industry attention and served as a marketing and community hub located in NYC’s SoHo shopping corridor.
Scope Details /
Concept: Dubbed Outerwear Lab - The Arrivals® NYC popup aims to blur boundary between retail and research
Strategy: 6-month duration amplifying brand, product, and community presence during peaks season
Design: Lead concept design through to completion.
Operational: Strategize with CFO to define budgeting and revenue targets
Press /
Surface Magazine: The Arrivals wants you to go outside. Link
Dezeen: The Arrivals creates playful, yet performative, NYC popup. Link
Cool Hunting: The Arrrivals’ Extreme Climate-Themed NYC Pop-up Shop. Link
THE ARRIVALS® + DYSON
Inspired by the fusion of design and performance THE ARRIVALS® partnered with DYSON to realize an inflatable pop-up experience in New York City’s, SOHO shopping corridor. Constructed using fully custom-designed PVP inflatable walls, the collaboration space featured an indoor bounce castle powered by 100 DYSON super sonic hair dryers.
Scope Details /
Concept: Weightless Performance
Strategy: 6-month retail presence amplifying brand, product, and community programming during peaks season
Design: Led popup design, development, and creative production. Work cross-functionally to successfully launch on time within budget
Operational: Strategize with CFO to define budgeting and revenue targets
Press /
Fast Company: Will literally blow you away. Link
Mr. Mag: Experience and embrace the elements. Link
Trend Hunter: Performance coats and jackets hold up against the elements. Link
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